Win new business. Build trust.
I help organizations win new business and build trust with their clients so their brands grow. Period. Exclamation point.
About
Strategist first.
I love promoting and building brands. I hate promoting myself. So here are four quick things about me and my work.
Iconic brands and small businesses
I've created digital marketing for Kaiser, Intel, Fox, Gillette, Luxor and more. I equally love helping smaller brands level the digital playing field.
I earned my seat at the table
My first advertising job was junior designer at a large San Francisco agency. After hours I built imaginary campaigns for our clients, copy and all. The prize was a promotion and a seat at the table creating real ones.
Sectors I care about
Healthcare, non-profit, music, film, aviation and the outdoors. I feel lucky to have turned those interests into engagements.
Experience
Roles
| Role | Company | Dates |
|---|---|---|
| Product Owner | Infinite Electronics | Mar 2024 – Oct 2024 |
| Digital Marketing Manager | Infinite Electronics | Oct 2022 – Mar 2024 |
| Creative Design Director | Rightpoint | Feb 2022 – Oct 2024 |
| Strategic Director | Built | Jun 2008 – Jan 2022 |
| Web Development Manager | Novalogic | 2006 – 2008 |
Capabilities
What I bring
Strategy
- Digital strategy & omnichannel campaigns
- Brand development & positioning
- Data-driven marketing
- Full-funnel optimization
- Customer acquisition & retention
- P&L ownership & budget management
Leadership & operations
- Cross-functional team leadership
- Hiring & mentorship
- Vendor management & contract negotiation
- Agile / Scrum
- Marketing ops & workflow automation
- Client presentations & management
Marketing & analytics
- Google Analytics 4 & Tag Manager
- Meta, LinkedIn & TikTok Ads
- HubSpot
- SEMrush, Ahrefs, Screaming Frog
- Hotjar & Heap
Web & technical
- WordPress, Shopify, Magento
- SEO audits, on-page & schema markup
- CRO, A/B testing & personalization
- Page speed & Core Web Vitals
- HTML, CSS, JavaScript (working knowledge)
Design
- UI/UX design systems
- Responsive web & mobile
- Figma
- Adobe Creative Suite
Education & certifications
Credentials
MBACalifornia Lutheran UniversityThousand Oaks, CA3.98 GPA, summa cum laude
B.S. Business MarketingSan Diego State UniversitySan Diego, CA
Beyond digital
Off the clock
FAAMulti-Engine Instrument Flight Instructor (MEII)
PADIOpen Water Scuba Instructor